You have made consistent sound investments to promote your business but the investments are not paying dividends as expected. So, what’s going wrong? Is it something that you are not doing right? Have you not applied the SEO and latest content marketing trends – the two buzzing notes for promoting your brand correctly?
Remember, content marketing is an ever-changing landscape. In order to stay ahead of the game, you need to stay tuned with the trends because something that clicked last year may not be as convincing to succeed this year.
Latest Content Marketing Trends to Adopt This Year
Effective content marketing is all about understanding your audience, anticipating changing trends, and strategizing your promotions accordingly. Here are some of the latest content marketing trends to promote your business this year:
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Personalized Content
The best way to connect with your customers is to speak their language. It helps you communicate with your customers at an individual level. Personalized content is tailored according to the preferences and profile of a customer. Moreover, it focuses on catering to their specific needs and encouraging them to follow the next step. Studies suggest that personalization leads can help brands elevate sales opportunities by over 20%.
Again, personalized marketing is driven by data. The more you know about a customer, the better personalization you can offer. Various content communities and media platforms can help you extend your reach for better brand awareness. Besides, community marketing can help you reach out and engage with your customers to develop better brand loyalty.
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Next-Level Visual Content
Interactive content and generative media on visually forward platforms always appeal to users of different age groups. Current social media platforms are loaded with augmented reality filters that help users create their own stories.
Therefore, small businesses can break the ground with branded entertainment in the social media space using next-level visual content. You can also leverage such real-time engagement on entertainment channels to create impactful content. It generates real engagement and promotes trust in your brand.
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Content Optimization and Repurposing
For almost a decade, marketers have focused on long-form content for brand promotions. However, current content marketing trends have shifted from detailed, articles to more specific long-tail keywords & niche-based content optimization.
This simple change gets you a better ranking on Google, improved organic traffic, and winning more customers. Once you have your keywords handy, it is all about reframing your content around the specific business segment.
Long-tail keywords also support screenless searches. This is an era of digital assistants where millions of customers use screenless search rather than browsing on their smartphones. At least 20% of all searching comes via voice search accounts.
The next step is to repurpose your content across channels via webinars, live videos, infographics, blog posts, podcasts, and more to create a high-quality valuable customer experience.
Remember to take a media publishing approach rather than flooding your audience with random content. Offering content diversity can help entice new audiences.
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Influencer Marketing
The concept of video marketing is not new to businesses. Various marketing surveys have revealed that people watch explainers and brand videos before they are convinced to purchase a product. Influencer marketing takes the video marketing trend to the next step. It provides social proof for the validity of a product or the reliability of a brand to a buyer.
Research suggests that over 92% of buyers rely on individual recommendations for a brand. So, businesses can use this shift from quantity to quality to endorse their brands.
Interestingly, content collaboration is no longer about guest posts or sponsored content. Collaborating with micro-influencers having massive followers can provide a higher customer engagement for your business. Along with this, accompany the promotion videos provided to influencers with a link to allow users to quickly buy your products.
Conclusion
Remember, your content marketing strategy should focus on adaptability and flexibility. It should pivot around improving the overall content experience. Include data-backed content in your posts involving case studies and reliable stats.
Offer content diversity in the form of webinars, podcasts, text content, and tactical calls-to-actions. In addition, prove your expertise, loyalty, and authoritativeness to your customers. They will love to trust your brand.
Keep experimenting with upcoming trends to fuel your content marketing strategy. Notably, it’s vital for better promotion of your business, higher customer engagement, and improved brand loyalty.
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