Can blogging in a down economy really help you?

The current lockdown has left a major impact on our economy. With the current scenario, most of the people are working remotely, i.e. work from home. The work from home (WFH) culture has now become the current job trend. It serves as a blessing to churn out your creativity in the spare time. Blogging in a down economy can prove to be a boon for many.

Thanks to the Blogs or weblogs, now you can easily express yourself from anything to everything. From writing about your day-to-day activities, recording opinions to stories, photos & videos, your blog or mini-site can help you gain an immense following on social media. Blogging is an economical way of driving traffic to your site & attracting more followers or customers.

blogging in down economy
Benefits of Blogging in Down Economy

What’s more appealing to Blogging is that anyone can do it from anywhere, be it your home, coffee shop, or from a beach. You can create your blog easily with many free sites like WordPress, Blogger, and many more.

How can you benefit from Blogging in a down economy?

Small and medium businesses as well as individual service providers get the maximum blow of a down economy. The business dips, customers do not turn up but expenses remain static for the local businesses. At such times, blogging can turn the game and bring you back in business for sure.

Blogging in a down economy is an effective way to generate brand awareness by providing researched & thorough content to the target audience. Here’s how individuals & firms can benefit from blogging-

Build trust & rapport with your prospects

In this digital age, it is necessary to develop a strong web presence for any business or profession to thrive. Therefore, blogging is an effective strategy for online marketing to engage with customers. Most of the companies use blogging as a part of their marketing strategy to acquire new customers. As compared to other marketing strategies, blogging comes as a very affordable option to survive and succeed especially in a down economy.

Boost SEO to rank higher on search engines

Search engines are always crawling for fresh, crisp & relevant content. Blogging is one of the simple & inexpensive methods to make your business rank higher in search engine results. When you create new content, the search engines crawlers add new keywords to their index.

Strengthen relationships with customers

Branding & online marketing require constant customer engagement. Blogging provides you the platform to show your expertise and credibility. People can easily post comments and interact with you & this way you can win the trust of the prospective visitors.

Give a personal touch to your brand

Blogging is an easy way to keep your clients or followers up-to-date on what’s going on, with your new tips & advice related to their problems, the users would wait for your new blog. In tough times of a down economy or lockdown times, creating personalized touch through blogs is highly effective.

Moreover, the more a customer or user visits your blog, the more likely they are going to become your follower or spend money on the products.

Share your knowledge with others

Being a blogger, you can share your knowledge of a topic related to your service/ product & become an expert in imparting the needed training to the users with the help of online videos or step-by-step tutorials. This can lead to sales or new customers even when the market is not upbeat.

Generate income with marketing tools

Interestingly, blogs can be a source of income with affiliate marketing & advertising product on your blog. It can serve as a marketing tool for an individual blogger or a business. You can easily generate income by allowing affiliate products or ads on your blogs.

Related post- Pinterest Strategy for Bloggers

Take a leap from freelancer to a professional service provider

As a freelancer such as graphic designer, writer, web solutions provider, etc., you look out for clients at various online platforms to sell your product or service. However, when you create your blog, you begin to make a mark as a professional service provider. Your constant blogging, related to your work experience, will help you to fetch business instead of you running after the clients.

In case, the above advantages inspire you to start or re-start your blog, then this is the right moment. You may write yourself or delegate the task to a trusted digital content creator while you remain focused on your core business. For professional content creation, email at today!

Discover how startups can gain from blogging as successful companies do

Online presence is an absolute necessity for your startup to grow. It starts with an appealing website that depicts crucial details about you and what you have in store for the customers. That brings credibility to the business and some traffic. But, wait a minute. Is it enough to make your startup business successful? Certainly not. Do you know startups can gain from blogging?

Know how Startups can gain from Blogging

A business needs an ongoing flow of traffic that converts into customers eventually. And for that, your startup needs to enhance your web presence. Blogging is an effective medium to keep your audience engaged and win their loyalty. Many successful companies connect with their customers as well as potential customers through blogs. In the process, they have found patronage not just from incoming traffic but also from search engines. As per HubSpot, the companies receive 97% more links to their website due to blogging.

Let’s discover how startups can gain from blogging as successful companies do:

Blogging for startups
Discover how blogging can be beneficial for startups!

Show off your expertise through Authority Content

Your blog posts are a reflection of your own expertise and experience in your field. Talk about issues related to your industry, share tips, and advice that inspires your readers or give valuable insight into related industries through blogging. All these are ways to display your authority over the subject matter.

The renowned company, CISCO, has an active blog on diverse topics that interest different sections of the readers. The topics may vary from the latest trends, industry insight, perspectives, and so on. The startups can follow the suit to make their sales funnel ringing.

Take Inspiration from CISCO BLOG

The authority content builds the trust of readers in you and they return to your website to gain further valuable insight through your blogs. Thus, increased traffic shows up in improved ranking on search engines.

Strengthen your relationship with your customers through blogging

While a well-researched and inspiring blog can attract new visitors, the prospect of two-way communication can take this relationship to the next level. Adding comment box after blog posts gives your readers an opportunity to share their feedback. Commenting on their feedback/ comments further develops communication. Further, incorporate valuable comments/ information from readers in your subsequent blogs.  It’s a great networking process.

If possible, mention your followers in your subsequent blog posts to preserve them in the networking circle.

Choose an affordable marketing strategy that pays

Cost-saving is a priority for new businesses leaving less scope for marketing. At this point, blogging comes to the rescue which hardly requires investment but has the capacity to reap incredible results on search engines. Specifically, if your business greatly depends upon lead generation or on online sales, the right strategy to publish thorough researched blogs can really give you a competitive edge to generate leads.

Build long-lasting impact with blogging

Cost-saving is a priority for new businesses leaving less scope for marketing. At this point, blogging comes to the rescue which hardly requires investment but has the capacity to reap incredible results on search engines. Specifically, if your business greatly depends upon lead generation or on online sales, the right strategy to publish thoroughly researched blogs can really give you a competitive edge to generate leads.

A blog post has the potential to create long-lasting impact and not just influence the current traffic flow. Once you create an evergreen piece of content, it continues to inspire/ enlighten the potential consumers constantly. That ways your efforts and time invested in the blog piece are well paid off byways of traffic flow on your website.

Manage the reputation of your startup

Your business blog draws traffic, convert them into serious leads, what else? It’s a reliable medium to speak out your opinion on serious issues concerning your business and clearing the controversy or negative opinion in the public.

Furthermore, a blog is a platform for your company to share your vision, your future venture, social contribution, and any other concern for which your company stands for. HubSpot rates blogs as the fifth most trusted online medium to share authentic information.

Learn from famous blogs that attract the attention of several viewers.

Companies like IBM, Microsoft, and HubSpot have multiple blogs for various purposes relating to news, updates, announcements, industry insights, and customer engagements. Such a strategy creates a powerful image of transparency and integrity.

Now that you are assured of the powerful impact of the blog for your startup, start designing your blogging strategy. In case, you wish to outsource the blog creation to an experienced team, please feel free to contact us at


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Can Blogging in a down economy really help you?