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Latest Content Marketing Trends to Promote Your Business

You have made consistent sound investments to promote your business but the investments are not paying dividends as expected. So, what’s going wrong? Is it something that you are not doing right? Have you not applied the SEO and latest content marketing trends – the two buzzing notes for promoting your brand correctly?

 

Remember, content marketing is an ever-changing landscape. In order to stay ahead of the game, you need to stay tuned with the trends because something that clicked last year may not be as convincing to succeed this year.

Latest Content Marketing Trends to Adopt This Year

 

Effective content marketing is all about understanding your audience, anticipating changing trends, and strategizing your promotions accordingly. Here are some of the latest content marketing trends to promote your business this year:

  • Personalized Content

The best way to connect with your customers is to speak their language. It helps you communicate with your customers at an individual level. Personalized content is tailored according to the preferences and profile of a customer. Moreover, it focuses on catering to their specific needs and encouraging them to follow the next step. Studies suggest that personalization leads can help brands elevate sales opportunities by over 20%.

Again, personalized marketing is driven by data. The more you know about a customer, the better personalization you can offer. Various content communities and media platforms can help you extend your reach for better brand awareness. Besides, community marketing can help you reach out and engage with your customers to develop better brand loyalty.

 

  • Next-Level Visual Content

Interactive content and generative media on visually forward platforms always appeal to users of different age groups. Current social media platforms are loaded with augmented reality filters that help users create their own stories.

Therefore, small businesses can break the ground with branded entertainment in the social media space using next-level visual content. You can also leverage such real-time engagement on entertainment channels to create impactful content. It generates real engagement and promotes trust in your brand.

  • Content Optimization and Repurposing

For almost a decade, marketers have focused on long-form content for brand promotions. However, current content marketing trends have shifted from detailed, articles to more specific long-tail keywords & niche-based content optimization.

This simple change gets you a better ranking on Google, improved organic traffic, and winning more customers. Once you have your keywords handy, it is all about reframing your content around the specific business segment.

Long-tail keywords also support screenless searches. This is an era of digital assistants where millions of customers use screenless search rather than browsing on their smartphones. At least 20% of all searching comes via voice search accounts.

The next step is to repurpose your content across channels via webinars, live videos, infographics, blog posts, podcasts, and more to create a high-quality valuable customer experience.

Remember to take a media publishing approach rather than flooding your audience with random content. Offering content diversity can help entice new audiences.

  • Influencer Marketing

The concept of video marketing is not new to businesses. Various marketing surveys have revealed that people watch explainers and brand videos before they are convinced to purchase a product. Influencer marketing takes the video marketing trend to the next step. It provides social proof for the validity of a product or the reliability of a brand to a buyer.

Research suggests that over 92% of buyers rely on individual recommendations for a brand. So, businesses can use this shift from quantity to quality to endorse their brands.

Interestingly, content collaboration is no longer about guest posts or sponsored content. Collaborating with micro-influencers having massive followers can provide a higher customer engagement for your business. Along with this, accompany the promotion videos provided to influencers with a link to allow users to quickly buy your products.

Conclusion

Remember, your content marketing strategy should focus on adaptability and flexibility. It should pivot around improving the overall content experience. Include data-backed content in your posts involving case studies and reliable stats.

Offer content diversity in the form of webinars, podcasts, text content, and tactical calls-to-actions. In addition, prove your expertise, loyalty, and authoritativeness to your customers. They will love to trust your brand.

Keep experimenting with upcoming trends to fuel your content marketing strategy. Notably, it’s vital for better promotion of your business, higher customer engagement, and improved brand loyalty.

 

Related Post-

Can Blogging in a Down Economy Really Help you?

 

 

Top 7 Free Blogging Platforms for Different Professionals

Blogging platforms are a great way to speak your mind and share your perspectives. If you are a small business owner or a professional in any field, you can use free blogging platforms to connect with your audience/ customers, showcase your work, promote your business, inform your patrons about your upcoming plans, and much more.

Another important thing to note is to select the right blogging platform according to your specific personal or professional goals. Presently, many free blogging platforms are available to promote your passion/ business without spending a penny. Depending upon your specific requirements and niche, you may choose either of the free blogging platforms. Check out 7 free blogging platforms for different professional, their main highlights and downsides as well:

7 free blogging platforms

WordPress.com

 If you are looking for a free blogging platform with hosting, custom domain, social media integration, and other such outstanding features, then this is indeed the one for you. It is a popular free blogging platform where you can create and customize your blogs. Moreover, it is a great place for independent professionals. However, the free version has limited customization options.

To have a specific domain name, ability to monetize your web platform, and the freedom to customize the look and feel as well as the functionality of your website, you should try WordPress.org instead. It is another face of WordPress for small business owners and professionals who want to make the most for their business through the blogging platform.

Start your journey with Worpress.com now.

Medium.com

It is a good platform for writers who want to speak their minds and connect with an audience. It is a multipurpose platform where you get the freedom to write on diverse topics. One of the major advantages of Medium is that it helps you reach a wider audience.

Related post- How to work from home without being a guilt-ridden parent?

However, you will not own the content, and there are limited marketing features. So, if you are a writer and need a platform to be heard and recognized, it is the one to get started.

Start your journey with Medium.com now.

Blogger.com

 This one is another fantastic and old blogging medium where you can write and make a few bucks as well. It is best for personal bloggers, albeit not so good for professionals. However, you can still use the platform to have a hands-on experience of blogging, writing your thoughts, and connecting with your audience. One of the best features of this platform is the ability to use ad space within your content pieces.

Start your journey with Blogger.com now

Tumblr.com

This platform is best for professionals like photographers and graphic designers who want to publish short-form, image-focused content. In other words, Tumblr is more oriented towards multimedia content. It has a playful, easy-to-use interface, supports multiple post formats, and provides basic customization. Also, you can display ads or add affiliate links to your content.

Start your journey with Tumbler.com now

Weebly.com

It is a fantastic website builder for independent professionals and small business owners to showcase their portfolio, post blog content, and even sell their products. It provides a WYSIWYG editor that supports easy-to-use drag-and-drop elements. So, you can easily customize your posts, slide shows, and photo galleries with the click of a button. However, the site facilitates limited third-party integrations.

Start your journey with Weebly.com now

Drupal

 Drupal is perfect for small businesses, developers, designers, and editors who want to have an advanced, feature-rich website. You can access free modules, customize content types, manage user permissions, and write in multiple languages. It is a bit techier and less beginner-friendly in comparison to others. Besides that, it provides a complete content management system to businesses, along with great blogging.

Start your journey with Drupal now

Squarespace

 It is a beginner-friendly blogging platform ideal for professionals, business owners, and e-commerce stores that works on a subscription model. It is highly customizable, easy-to-use, supports built-in SSL encryption, and provides e-commerce functionality with many design templates. The only downsides are fewer third-party integrations and limited platform features.

Start your journey with Squarespace now

In the current era of e-commerce, blogging is important for SMEs and professionals. If you need any assistance with constant blog posting, you can consult experienced content professionals to help reach the maximum audience. Contact us now to kickstart your blogging journey!

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Can Blogging in a Down Economy Really Help?

 

Can blogging in a down economy really help you?

The current lockdown has left a major impact on our economy. With the current scenario, most of the people are working remotely, i.e. work from home. The work from home (WFH) culture has now become the current job trend. It serves as a blessing to churn out your creativity in the spare time. Blogging in a down economy can prove to be a boon for many.

Thanks to the Blogs or weblogs, now you can easily express yourself from anything to everything. From writing about your day-to-day activities, recording opinions to stories, photos & videos, your blog or mini-site can help you gain an immense following on social media. Blogging is an economical way of driving traffic to your site & attracting more followers or customers.

blogging in down economy
Benefits of Blogging in Down Economy

What’s more appealing to Blogging is that anyone can do it from anywhere, be it your home, coffee shop, or from a beach. You can create your blog easily with many free sites like WordPress, Blogger, and many more.

How can you benefit from Blogging in a down economy?

Small and medium businesses as well as individual service providers get the maximum blow of a down economy. The business dips, customers do not turn up but expenses remain static for the local businesses. At such times, blogging can turn the game and bring you back in business for sure.

Blogging in a down economy is an effective way to generate brand awareness by providing researched & thorough content to the target audience. Here’s how individuals & firms can benefit from blogging-

Build trust & rapport with your prospects

In this digital age, it is necessary to develop a strong web presence for any business or profession to thrive. Therefore, blogging is an effective strategy for online marketing to engage with customers. Most of the companies use blogging as a part of their marketing strategy to acquire new customers. As compared to other marketing strategies, blogging comes as a very affordable option to survive and succeed especially in a down economy.

Boost SEO to rank higher on search engines

Search engines are always crawling for fresh, crisp & relevant content. Blogging is one of the simple & inexpensive methods to make your business rank higher in search engine results. When you create new content, the search engines crawlers add new keywords to their index.

Strengthen relationships with customers

Branding & online marketing require constant customer engagement. Blogging provides you the platform to show your expertise and credibility. People can easily post comments and interact with you & this way you can win the trust of the prospective visitors.

Give a personal touch to your brand

Blogging is an easy way to keep your clients or followers up-to-date on what’s going on, with your new tips & advice related to their problems, the users would wait for your new blog. In tough times of a down economy or lockdown times, creating personalized touch through blogs is highly effective.

Moreover, the more a customer or user visits your blog, the more likely they are going to become your follower or spend money on the products.

Share your knowledge with others

Being a blogger, you can share your knowledge of a topic related to your service/ product & become an expert in imparting the needed training to the users with the help of online videos or step-by-step tutorials. This can lead to sales or new customers even when the market is not upbeat.

Generate income with marketing tools

Interestingly, blogs can be a source of income with affiliate marketing & advertising product on your blog. It can serve as a marketing tool for an individual blogger or a business. You can easily generate income by allowing affiliate products or ads on your blogs.

Related post- Pinterest Strategy for Bloggers

Take a leap from freelancer to a professional service provider

As a freelancer such as graphic designer, writer, web solutions provider, etc., you look out for clients at various online platforms to sell your product or service. However, when you create your blog, you begin to make a mark as a professional service provider. Your constant blogging, related to your work experience, will help you to fetch business instead of you running after the clients.

In case, the above advantages inspire you to start or re-start your blog, then this is the right moment. You may write yourself or delegate the task to a trusted digital content creator while you remain focused on your core business. For professional content creation, email at deeptiankur@gmail.com today!

How benefits of Infographics aid the content marketing of small websites?

Developing the right content marketing strategy is the most crucial thing for your small business. Given loads of content already available on the internet, small business owners need to be careful enough to set themselves apart from others through their content marketing tactics. The right strategy aids in educating the consumers about the business besides developing a deep connection between the business owners and their consumers. Now, Infographics have emerged as one of the most popular content marketing strategies for businesses across diverse industries. An infographic effectively informs the relevant information and data to the consumers, along with giving a cutting edge to small businesses. Still not clear about the role of infographics, then read on the major benefits of Infographics which makes them such a hit strategy for small websites:

 

Major benefits of Infographics for a business

Simple to read and understand

Infographics offer information through appealing visuals. It helps to quickly read through the information with lucidity as well as restore the same in the minds of the readers. Since 65% of the readers are visual learners, infographics permit fast acceptance and memorization of the information for a considerable time.

Reasons that make infographics popular
Infographics involve appealing color schemes, fonts, icons, graphs, and other visuals to enhance customer connection.

A captivating and compelling presentation

At least 90% of the information that is transmitted to the brain is in visuals. Therefore, in comparison to traditional text, the visual presentation of data is easily absorbed and retained by readers.

The presentation is the best part of an infographic as the content, whether text or statistics, appears in a systematic and appealing manner. The whole presentation thus looks impressive and creates trustworthiness.

Well researched and authentic

For producing an infographic that offers deep insight into the industry, it requires thorough research backed with sufficient facts. Such kind of visual presentation is well-received by the readers as it enhances their knowledge base creatively. It also proves the authenticity and authority of the business owner.

Traffic-puller

Great visuals prompt readers to like and share the posts. This naturally draws more traffic. Consequently, Google ranks such infographic posts at a higher level in comparison to plain text content. Further, this attracts more traffic on such visually appealing posts. As per research, the sites who use infographics witness growth of 12% in traffic more than those who do not.

Strong Customer connection

As the infographic posts aim to educate the audience about the topic discussed, even providing solutions, the people get instantly connected. Hence, this paves the way for relationship building between the brand and the audience. Moreover, it also creates a big scope of developing a strong customer base without appearing ‘salesy’.

Embeddable

It is easy to embed code in the infographic posted which makes sharing of the infographic more convenient. When people share the same on their websites, it results in more traffic coming from their websites back to the original site.

 

Diverse styles of Infographics for varied purposes

Medical care infographic

 

Whether you are a business owner desiring to connect with your potential consumers or a manager aiming to connect with his team through visual tools, an infographic is extremely practicable for diverse purposes. You may have diverse styles of infographics for varied purposes-

  • To share a list of benefits or features
  • To explain a process in a step-by-step way
  • Presents complicated statistical information in simplified form
  • To express information creatively using a mix of icons, colors, and texts
  • To simplify demographic data using labels, maps, etc.
  • Prepare a comparative study between 2 or more items easily
  • To show hierarchy or flow chart
  • To create a resume aesthetically by using simple colors, icons, and data visualizations.
Final Note on Benefits of Infographics

It’s evident now that the infographics are the ‘in’ thing and are here to stay as a successful content marketing strategy. Therefore, small websites need to embrace this popular strategy to grab a bigger pie of the customer base.

To conclude, the right kind of content marketing is undoubtedly an asset and a weapon to keep by your side for attaining an edge over competitors. For any kind of content solutions for your marketing strategy, you can get in touch with us at deeptiankur@gmail.com

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Stay Ahead with Content Marketing Goals for 2020

Stay ahead with content marketing goals for 2020

content marketing

It is the time to redevelop your content marketing goals for the year 2020 and put them into action ASAP for favorable results. A right content marketing strategy can take your business to the level you have aimed for.

In case, you are still not clear what will work for your business and what will not then don’t worry, as we have a list of content marketing goals for you which successful companies will go for this year. Without further delay, check these content marketing goals for 2020:

Design Content calendar

Instead of working on a random basis, plan your year ahead for content production. Chalk out the list of media outlets that will form part of your strategy during this calendar year. Owing to ever-changing technology, diverse media opportunities are available such as Facebook posts, Twitter posts, Instagram stories, news feeds, blogging, and so on. Therefore, decide now what all will fall part of your content calendar.

Create content in advance

Once you are decided about the number of blog posts, Facebook posts, featured writing or newsletter for the month, create them in advance and schedule the same to be live at the right timings in advance.  It’s hassle-free and saves time for other production operations.

Quality content over quantity of content

Authority content

Tons of contents produced no longer sell or attract the audience for a long time. It’s the quality that rules now. Therefore, instead of churning out one blog post after another, focus on one authority content reflecting industry expertise that matters more for the audience and consequently, improves search ranking. For all those who aim to stay ahead with 2020 content marketing goals, we need to remember, Google also favors authority content over meaningless numerous posts.

Tell engaging stories

Consider the issues that relate to the community at large and address the same through quality content. Rather than focusing on ‘who we are’ and ‘what we do’, shift the attention to the readers. When storytelling is at the center stage, the audience automatically connects and stays.

Curated content

Curated content is the call of the year 2020. As there is so much written stuff available on the internet, it becomes necessary to curate content and provide valuable information to the readers. This also promotes the genuine sharing of content through various channels.

Embrace Artificial Intelligence

Content marketing, when combined with Artificial Intelligence (AI), can fetch never-before results. Not only AI ensures the accomplishment of content marketing campaigns but it also affirms personalized customer engagement on a large scale. The new-age AI platforms have real image reading capabilities and respond to search engine queries that consequently help in ranking web pages. One such AI tool is Google’s RankBrain.

Another crucial Google AI platform, TensorFlow, facilitates the creation of such models that guide what content to use and at what time to publish to achieve enhanced results.

Ephemeral Marketing

It’s another innovative as well as effective marketing that creates a direct connection between the company and its customers. The purpose of this strategy is to evoke excitement among customers and compel them to act in real-time on the stories posted on social media platforms. For example, stories posted on Instagram are meant for a short duration but create an interactive atmosphere among the customers in comparison to the ‘sales’ sponsored posts.

Revamp websites

Give a makeover to the old-looking website with appealing images and updated content. This would attract more audience as well as prompt them to stay longer on the site. As a result, the conversion rate will jump up to new levels.

Repurpose content

Recreate the classic content pieces from the past and present them in a new format in 2020. Adding visual content is a great way to present information and data. Infographics and videos are two such mediums that bring back the appeal in the old content as well as draw the much-desired attention of the consumers.

Podcasts

What makes Podcast unique is its availability in smartphones anywhere and anytime. A podcast can be downloaded and listened to while shopping, driving or even resting.

 Launching a podcast for business helps to reach out to that section of the society that does not enjoy reading. It’s in the trend and has the capability to hold listeners to a long duration of time. Plus, these have immense shell life and are highly shareable provided podcasts carry great content.

The above-mentioned content marketing goals will positively help businesses to engage their audience and attract better sales conversion.

In case, you need help in content creation to achieve your content marketing goals for 2020 then you can count upon us. Just drop a mail at deeptiankur@gmail.com and we will provide customized content services that meet your goals.

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Discover how startups can gain from blogging as successful companies do

Discover how startups can gain from blogging as successful companies do

Online presence is an absolute necessity for your startup to grow. It starts with an appealing website that depicts crucial details about you and what you have in store for the customers. That brings credibility to the business and some traffic. But, wait a minute. Is it enough to make your startup business successful? Certainly not. Do you know startups can gain from blogging?

Startup
Know how Startups can gain from Blogging

A business needs an ongoing flow of traffic that converts into customers eventually. And for that, your startup needs to enhance your web presence. Blogging is an effective medium to keep your audience engaged and win their loyalty. Many successful companies connect with their customers as well as potential customers through blogs. In the process, they have found patronage not just from incoming traffic but also from search engines. As per HubSpot, the companies receive 97% more links to their website due to blogging.

Let’s discover how startups can gain from blogging as successful companies do:

Blogging for startups
Discover how blogging can be beneficial for startups!

Show off your expertise through Authority Content

Your blog posts are a reflection of your own expertise and experience in your field. Talk about issues related to your industry, share tips, and advice that inspires your readers or give valuable insight into related industries through blogging. All these are ways to display your authority over the subject matter.

The renowned company, CISCO, has an active blog on diverse topics that interest different sections of the readers. The topics may vary from the latest trends, industry insight, perspectives, and so on. The startups can follow the suit to make their sales funnel ringing.

Take Inspiration from CISCO BLOG

The authority content builds the trust of readers in you and they return to your website to gain further valuable insight through your blogs. Thus, increased traffic shows up in improved ranking on search engines.

Strengthen your relationship with your customers through blogging

While a well-researched and inspiring blog can attract new visitors, the prospect of two-way communication can take this relationship to the next level. Adding comment box after blog posts gives your readers an opportunity to share their feedback. Commenting on their feedback/ comments further develops communication. Further, incorporate valuable comments/ information from readers in your subsequent blogs.  It’s a great networking process.

If possible, mention your followers in your subsequent blog posts to preserve them in the networking circle.

Choose an affordable marketing strategy that pays

Cost-saving is a priority for new businesses leaving less scope for marketing. At this point, blogging comes to the rescue which hardly requires investment but has the capacity to reap incredible results on search engines. Specifically, if your business greatly depends upon lead generation or on online sales, the right strategy to publish thorough researched blogs can really give you a competitive edge to generate leads.

Build long-lasting impact with blogging

Cost-saving is a priority for new businesses leaving less scope for marketing. At this point, blogging comes to the rescue which hardly requires investment but has the capacity to reap incredible results on search engines. Specifically, if your business greatly depends upon lead generation or on online sales, the right strategy to publish thoroughly researched blogs can really give you a competitive edge to generate leads.

A blog post has the potential to create long-lasting impact and not just influence the current traffic flow. Once you create an evergreen piece of content, it continues to inspire/ enlighten the potential consumers constantly. That ways your efforts and time invested in the blog piece are well paid off byways of traffic flow on your website.

Manage the reputation of your startup

Your business blog draws traffic, convert them into serious leads, what else? It’s a reliable medium to speak out your opinion on serious issues concerning your business and clearing the controversy or negative opinion in the public.

Furthermore, a blog is a platform for your company to share your vision, your future venture, social contribution, and any other concern for which your company stands for. HubSpot rates blogs as the fifth most trusted online medium to share authentic information.

Learn from famous blogs that attract the attention of several viewers.

Companies like IBM, Microsoft, and HubSpot have multiple blogs for various purposes relating to news, updates, announcements, industry insights, and customer engagements. Such a strategy creates a powerful image of transparency and integrity.

Now that you are assured of the powerful impact of the blog for your startup, start designing your blogging strategy. In case, you wish to outsource the blog creation to an experienced team, please feel free to contact us at deeptiankur@gmail.com

 

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Can Blogging in a down economy really help you?